Who we are

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Founded in 2017, DataMa is an analytics

software provider for businesses


DataMa was founded by Guillaume with the intuition that the mix of Business, Tech and Data expertise is a winning cocktail to offer tools that can quickly provide smart answers to complex questions.

DataMa therefore has the declared ambition to become one of the French leaders in Analytics as a Service, by developing its data analysis platform.




Founder | CEO, CTO

Guillaume has experience in the field of analytics, having worked for a major player in the travel market (Homeaway, Expedia Inc.) as well as a Top tier consulting strategy firm (Bain & Company). Graduated from Centrale Paris, he conceives mathematical algorithms of the DataMa models and drives the technical teams.



Cofounder | CMO, CSO

After nearly 8 years at Deloitte consulting in strategy and digital transformation, Loïc joined DataMa to participate in the development of the company. He has a strong experience in supporting companies in their modernization and the integration of digital tools and processes. Loïc also holds an engineering degree from ESME Sudria and a double degree from HEC / Mines ParisTech in Technology and IT Management.

“At DataMa, we believe in smart analytics.

Smart analytics gives you access to complex data modeling in just a few days. It adds the layer of intelligence that was missing in your data stack, without replacing any of your existing tools.

Because we hate black boxes, we deliver licences for solutions fully transparent, that you can understand, host, and enhance over time.

Because we are business oriented, we make sure that our models help you take smart decisions on what really matters, at top levels of your organisation.

Happy analyzing”

Guillaume de Bénazé

Founder and CEO

DataMa is accompanied by:



What makes us unique


Good analytics people are rare. Save their time by providing them smart models off the shelves instead of spending months to build them. You will focus their energy on what matters. DataMa solutions can be plugged in your system in just a few days. We’re not talking about long IT projects because we’re not replacing any of your existing tools. We just help you to make them smarter. 


You can decide to host DataMa Solutions on your own system, or let us do the job. In any case, we train you on how it works, so it’s not a black box. If you’re hosting the solution, we sit with your analytical team to make sure they can enhance the model when need be, and adapt it to multiple use cases. You don’t depend on us to make it work, and your data stay fully confidential




Outside of DataMa core Model, in R or Python, the input can have any format you want. We work together to get it plugged on any tool/ API. Similarly, visualizations will leverage any existing tool you’re already familiar with. We can work together in adapting the tool to your specific needs, if we identify a clear reason for doing so. We’re young and agile, so let’s talk on how to best serve your needs!

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