DataMa JOURNEY is an analytical model, that enables you to understand the step of your customer journey that doesn’t bring the value it should.

Customer Journey visualisation

Value attribution by touch point

Improvement prioritisation

Quickly visualise performance of your customer journey steps
JOURNEY helps you precisely understand the value brought by each step of your website
Identify the steps that doesn’t bring the value it should
Our attribution model measure the value of your steps but also the lost opportunity. The resulting matrice will help you prioritise your roadmap


And many other use cases available
with DataMa JOURNEY!
TRY DATAMA JOURNEY
Ask our team for a free demo of the tool and get a free month access to DataMa JOURNEY