Getting value out of a sunburst

Getting value out of a sunburst

Getting value out of a sunburst ARTICLE  Sunbursts make people look smart on a slide, but it’s much harder when it comes to actually make it actionable.  Additional modeling on top of journey visualization can be done to find great insights.  What is a sunburst ?...
How to build my business market equation?

How to build my business market equation?

When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve.    The simplest example of a...
What on earth is driving my conversion down this week?

What on earth is driving my conversion down this week?

Have you ever been trying to explain what was driving the gap of a KPI and just been overwhelmed by the number of effects coming into play? Then you might find the following article quite useful… At DataMa, we’re passionate about improving online...

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